User Experience Strategy Workshop

Jaime Levy

31. 5. 2018 Prague

About UX strategy

UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It's the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace. Take this workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises.

Who should attend

UX/UI practitioners of any level

Product teams and managers

Business executives, and startup founders that want to learn how to be more strategically sound in their process.

What you will learn

  • Why the empirical practice of user experience strategy is crucial for devising successful online products
  • How to validate a value proposition and a provisonal persona
  • How to identify direct and indirect digital competitors of your value proposition
  • How to collect and capture quantitative and qualitative data for doing thorough market research
  • How to conduct a methodical analysis for narrowing in on a unique product and opportunity space
  • How to use storyboarding for creating a narrative that focuses on a products’ value innovation and business model

What’s Included in the Day

  • Full day of interactive, hands-on learning
  • Lunch and snacks
  • A copy of Jaime’s book “UX Strategy: How to Devise Innovative Digital Products that People Want” (Polish translation in hardcopy and also the English-version ebook)
  • UX Strategy Toolkit

Workshop UX Strategy Jaime Levy, 31. květen

5 900 Kč

About Jaime Levy

jaime_levy-x4b

Jaime Levy is an author, university professor and a pioneer in the creation of innovative digital products and services. Her top-selling O'Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy.

She currently runs Jaime Levy Consulting, a digital strategy firm out of Los Angeles, California. Jaime also teaches graduate-level courses on UX design and UX strategy at the University of Southern California. You can read more about her on Wikipedia.