User Experience Strategy Workshop

Jaime Levy

May 31st, 2018, 9:00 AM

STRV, Rohanské nábř. 678/23, Praha 8

About Jaime Levy


Jaime Levy is an author, university professor and a pioneer in the creation of innovative digital products and services. Her top-selling O'Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy.

She currently runs Jaime Levy Consulting, a digital strategy firm out of Los Angeles, California. Jaime also teaches graduate-level courses on UX design and UX strategy at the University of Southern California. You can read more about her on Wikipedia.

About UX strategy

UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It's the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace. Take this workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises.

Who should attend

UX/UI practitioners of any level

Product teams and managers

Business executives, and startup founders that want to learn how to be more strategically sound in their process.

What you will learn

  • Why the empirical practice of user experience strategy is crucial for devising successful online products
  • How to validate a value proposition and a provisonal persona
  • How to identify direct and indirect digital competitors of your value proposition
  • How to collect and capture quantitative and qualitative data for doing thorough market research
  • How to conduct a methodical analysis for narrowing in on a unique product and opportunity space
  • How to use storyboarding for creating a narrative that focuses on a products’ value innovation and business model


I enjoyed the book, but LOVED the course! Trying to apply UX Strategy is always better than just reading about it

Gisella Famà

Lead UX designer, KPMG London

In a world full of fake news and fake design insights, Jaime’s UX Strategy course zeros in on the most essential discovery activities and ditches anything that’s not clear, specific, and actionable. Plus, you get a lot of 1:1 feedback directly from Jaime—not an assistant.

TobiJo LeBron

Director User Experience SapientRazorfish

Jaime's class helped me get moving on my startup idea. In just six weeks, I researched my competition, conducted user research, designed a storyboard, and created an unbounce landing page. The entire process - and Jaime's feedback in each class - was so informative and inspiring and gave me the traction I needed. I looked forward to the class every week, and miss it now that it's over. Thanks Jaime!

Suzy Sharpe

Founder & CEO at CastingQual & Sharpe Insights


08:30am Registration and breakfast

09:00am Start of the Session 1

12:00am Lunch

12:45pm Start of the Session 2

02:45pm Coffee break

03:15pm Start of the Session 3

05:00pm The end of the last session and networking on the rooftop

What’s Included in the Day

  • Full day of interactive, hands-on learning
  • Lunch and snacks
  • A copy of Jaime’s book “UX Strategy: How to Devise Innovative Digital Products that People Want”
  • UX Strategy Toolkit

UX Strategy Workshop, Jaime Levy

May 31st, 2018, 09:00 AM

5 900 Kč



Rohanské nábř. 678/23

186 00 Praha 8-Karlín

Czech Republic