Jaime Levy

User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial…

User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight techniques that help product makers and stakeholders to derisk their product vision before it is released into the marketplace. It will start with a primer covering topics such as competitive research, customer discovery, value innovation, and why you must design a “killer” user experience.

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